The Municipality of Pisa has organized a series of training meetings dedicated to tourism and cultural operators in Pisa. The objective is to improve the integration between the tourism sector and the cultural heritage of the city, in particular to enhance the World Heritage site of Piazza Duomo through a greater dissemination of its knowledge and a deeper awareness of its value. The training course, in collaboration with the Opera Primaziale Pisana, includes four events organized by the company Aedeka scheduled on Tuesday 11, 18 and 25 March and 1 April.
The first event is scheduled for Tuesday, 11 March (15.00-18.00, Balearic Hall, Palazzo Gambacorti) entitled "The site of the Cathedral square, heritage of humanity". Interventions by Paolo Pesciatini, Councillor for Tourism of the Municipality of Pisa, Mercè López Fort, director of Aedeka (presentation of the training course "Pisa Heritage and Humanity"), Chiara Balbarini, art historian ("The Piazza del Duomo in Pisa on the UNESCO world heritage list").
The program includes guided tours to the site of Piazza del Duomo with experts and restorers of the Opera della Primaziale Pisana.
Participation in the events is free, but reservations are required at the following link: https://bitly.cx/vkPZT.
Upcoming meetings:
TUESDAY 18 MARCH, 15:00-18:00 - Auditorium G. Toniolo (Piazza Arcivescovado)
PIAZZA DEL DUOMO: A DOOR OPEN TO THE CITY
- 15:00 | Institutional greetings
Gianluca De Felice, Donatella De Bonis, Opera della Primaziale Pisana
Paolo Pesciatini, Councillor for Tourism of the Municipality of Pisa- 15:15 | Piazza del Duomo in the city’s urban fabric: discovering the signs of a distant past
Gabriella Garzella, Pisan Historical Society- 16:00 | Discovery on site of the heritage of the Camposanto and the Museum of the Sinopie by the hand of the restorers of the Opera della Primaziale Pisana
Umberto Brogi and Chiara Di Marco
TUESDAY 25 MARCH, 15:00-18:00 - Auditorium G. Toniolo (Piazza Arcivescovado)
PIAZZA DEL DUOMO: A LIVING HISTORY
- 15:00 | Institutional greetings
Paolo Pesciatini, Councillor for Tourism of the Municipality of Pisa- 15:10 | Piazza del Duomo, an open-air construction site for the future of heritage
Roberto Cela, Opera della Primaziale Pisana- 15:35 | The site of Piazza del Duomo in the tourist strategy of the Destination Pisa
Giuseppe Bacciardi, Tourism Department of the Municipality of Pisa- 16:00 | Behind the scenes of the restoration: discovery of the works in progress in the cathedral and at the Museo dell'Opera del Duomo
Umberto Brogi and Sara Chirico, restorers of the Opera della Primaziale Pisana
TUESDAY 1 APRIL, 15:00-18:00 - Sala Baleari, Municipality of Pisa
ACTIVE WELCOME IN A UNESCO HERITAGE CITY
- 15:00 | Institutional greetings
Paolo Pesciatini, Councillor for Tourism of the Municipality of Pisa- 15:10 | Territorial marketing and sustainable tourism development. The art of hospitality
Sergio Cagol, expert in tourism marketing and sustainability- 17:00 | Coffee break
- 17:30 | Tourist reception in the Municipality of Pisa
Paolo Pestelli, head of the infopoint of the Municipality of Pisa- 17:45 | Social communication, a shared strategy for destination promotion
Ylenia Caioli, Head of Communication
For information: info@aedeka.com
The initiative is part of the municipal project "Pisa Heritage and Humanity", which also involves primary schools in the city with training courses and educational workshops, as well as citizenship with the guided tours "Let’s rediscover Pisa". The project is financed by the funds of the Law n. 77/2006 of the Ministry of Culture.
